Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation
Alexander Brem ... (eds.)
| Year of publication: |
2015
|
|---|---|
| Other Persons: | Brem, Alexander (contributor) |
| Publisher: |
Cham : Springer |
| Subject: | Innovationsmanagement | Innovation management | Innovation | Marketingmanagement | Marketing management | Stakeholder | Marketing | Strategisches Management |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Published items: |
11 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | VI, 230 S. graph. Darst. 235 mm x 155 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 12 Beitr. Erscheint 14. Mai 2015 |
| ISBN: | 978-3-319-14522-8 ; 978-3-319-14523-5 |
| Other identifiers: | 10.1007/978-3-319-14523-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011296426