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Product development in the automotive industry: crucial success drivers for technological innovations

Gerhard, Daniel; Brem, Alexander; Voigt, Kai-Ingo - VEND Consulting GmbH

Developing new innovative products in the automotive industry means investing huge sums in advance, as one does not know if th product will be successful on the market after launch. The paper discusses the results of a qualitative meta-analysis of 16 empirical studies on New Product Development...

Persistent link: https://www.econbiz.de/10005862372

Special issue : R&D, innovation and marketing : how to convince internal and external stakeholders of technological innovations

Brem, Alexander (contributor) - 2009

Persistent link: https://www.econbiz.de/10003881748

Editorial: Special issue on open innovation and the integration on suppliers part one

Brem, Alexander - In: International journal of innovation management 14 (2010) 4, pp. 5-7

Persistent link: https://www.econbiz.de/10008663050

Special issue: Open innovation and the integration of suppliers ; Pt. 1

Brem, Alexander (contributor) - 2010

Persistent link: https://www.econbiz.de/10008663052

Special issue: Open innovation and the integration of suppliers

Brem, Alexander (contributor) - 2010

Persistent link: https://www.econbiz.de/10008663057

User-centric innovations in new product development : systematic identification of lead users harnessing interactive and collaborative online-tools

Bilgram, Volker; Brem, Alexander; Voigt, Kai-Ingo - In: Perspectives on user innovaton, (pp. 91-129). 2010

Persistent link: https://www.econbiz.de/10008806534

Research and development, innovation and marketing : how to convince internal and external stakeholders of technological innovations

Brem, Alexander; Sherif, Mostafa Hashem; Katzenstein, Liora - In: Strategies and communications for innovations : an …, (pp. 193-208). 2011

Persistent link: https://www.econbiz.de/10008987462

Special issue: The renewed voice of the customer in innovation design

Brem, Alexander (contributor) - 2011

Persistent link: https://www.econbiz.de/10009373856

The search for innovative partners in co-creation : identifying lead users in social media through netnography and crowdsourcing

Brem, Alexander; Bilgram, Volker - In: Journal of engineering and technology management : JET-M 37 (2015), pp. 40-51

Persistent link: https://www.econbiz.de/10011428742

Damaging brands through market research : can customer involvement in prediction markets damage brands?

Horn, Christian Franz; Brem, Alexander; Ivens, Björn - In: Marketing intelligence & planning 32 (2014) 2, pp. 232-248

Persistent link: https://www.econbiz.de/10010364043

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