Corporate innovation management geared to long-term success calls for strategy to grow innovations into a substantial competitive advantage. This, however, coincides with an enormous failure-rate at the market, especially in the field of breakthrough innovations. Hence, in recent times,...

Developing new innovative products in the automotive industry means investing huge sums in advance, as one does not know if th product will be successful on the market after launch. The paper discusses the results of a qualitative meta-analysis of 16 empirical studies on New Product Development...

Corporate innovation management geared to long-term success calls for a strategy to grow innovations into a substantial competitive advantage. This, however, coincides with an enormous failure-rate at the market, especially in the field of breakthrough innovations...

Das Management von Forschung und Entwicklung ist eine der wichtigsten unternehmerischen Funktionen, insbesondere in technologieorientierten Branchen. Vor diesem Hintergrund bietet dieses Buch einen umfassenden Überblick aller strategischen, operativen und taktischen Maßnahmen, die für ein...