various types of innovation activities to position themselves against their competitors. Ambidexterity and strategic agility …, firms should either favor an exploration strategy of innovation processes to come up with radically new knowledge, products …

This edited volume brings together academics from both innovation and marketing fields to explore the additional value … services - become vital for their success. On the other hand, marketing management is influenced by innovation as illustrated … by the way social media and Internet have revolutionized the traditional marketing-mix. Such linkages between innovation …

Purpose: The purpose of this paper is to identify forthcoming fields of innovation management themes with an outline … trends in innovation research are derived from an extensive literature review. In addition, major macroeconomic trends and … fields for future research in innovation management theory and practice. These areas are namely customer orientation, network …