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Technology entrepreneurship, innovation and intrapreneurship : managing entrepreneurial activities in technology-intensive environments

Brem, Alexander; Borchardt, Jens - In: Handbook of research on techno-entrepreneurship : how …, (pp. 17-38). 2013

Persistent link: https://www.econbiz.de/10010257490

Innovation Management and Marketing in the High-Tech Sector : A Content Analysis of Advertisements

Gerhard, Daniel; Brem, Alexander; Baccarella, Christian; … - 2014

Advertizing high-technology products is a tricky and critical task for every company, since it means operating in an environment with high market uncertainty. The work presents results of a content analysis of 110 adverts for consumer electronics products which examines how these products and...

Persistent link: https://www.econbiz.de/10014145905

Research and development from the bottom up - introduction of terminologies for new product development in emerging markets

Brem, Alexander; Wolfram, Pierre - In: Journal of innovation and entrepreneurship : JIE 3 (2014), pp. 1-22

This paper gives a comprehensive overview of the commonly used terms jugaad, frugal innovation, frugal engineering …, constraint-based innovation, Gandhian innovation, catalytic innovation, grassroots innovation, indigenous innovation, and reverse … innovation. Based on that, a conceptual framework is introduced consisting of three core dimensions: sophistication …

Persistent link: https://www.econbiz.de/10010399873

Constraint-based thinking : a structured approach for developing frugal innovations

Agarwal, Nivedita; Oehler, Julia; Brem, Alexander - In: IEEE transactions on engineering management : EM 68 (2021) 3, pp. 739-751

Persistent link: https://www.econbiz.de/10012600878

Frugal innovation for the BoP in Brazil : an analysis and comparison with Asian lead markets

Wimschneider, Christine; Agarwal, Nivedita; Brem, Alexander - In: International journal of technology management : IJTM 83 (2020) 1/3, pp. 134-159

Persistent link: https://www.econbiz.de/10012286828

A systematic literature review of constraint-based innovations : state of the art and future perspectives

Agarwal, Nivedita; Grottke, Michael; Mishra, Shefali; … - In: IEEE transactions on engineering management : EM 64 (2017) 1, pp. 3-15

Persistent link: https://www.econbiz.de/10011649384

Towards a higher socio-economic impact through shared understanding of product requirements in emerging markets : the case of the Indian healthcare innovations

Agarwal, Nivedita; Brem, Alexander; Grottke, Michael - In: Technological forecasting & social change : an … 135 (2018), pp. 91-98

Persistent link: https://www.econbiz.de/10011961296

Frugal and reverse innovation for harnessing the business potential of emerging markets : the case of a Danish MNC

Agarwal, Nivedita; Brem, Alexander; Dwivedi, Sanjeet - In: International journal of innovation management 24 (2020) 1, pp. 2050009-1-2050009-15

Persistent link: https://www.econbiz.de/10012183208

Internationales Forschungs- und Entwicklungsmanagement : Innovation zur Steigerung der Wettbewerbsfähigkeit

Wolfram, Pierre; Brem, Alexander - In: Internationale Betriebswirtschaft, (pp. 251-272). 2017

Persistent link: https://www.econbiz.de/10011712385

Innovation management in emerging technology ventures - the concept of an integrated idea management

Brem, Alexander; Voigt, Kai-Ingo - In: International journal of technology, policy and … 7 (2007) 3, pp. 304-321

Persistent link: https://www.econbiz.de/10003587116

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