various types of innovation activities to position themselves against their competitors. Ambidexterity and strategic agility …, firms should either favor an exploration strategy of innovation processes to come up with radically new knowledge, products …

Purpose – The purpose of this paper is to describe how Nespresso achieved competitive advantage through innovation by … secondary data, in combination with related academic concepts on innovation and competitive advantage. Findings – The company … story provides interesting space for discussion and learning about what innovation is, how innovation emerges, and under …

This edited volume brings together academics from both innovation and marketing fields to explore the additional value … services - become vital for their success. On the other hand, marketing management is influenced by innovation as illustrated … by the way social media and Internet have revolutionized the traditional marketing-mix. Such linkages between innovation …