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Brenneiser, Marc
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Fallstudien zum internationalen Management : Grundlagen, Praxiserfahrungen, Perspektiven
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Understanding marketing : a European casebook
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ECONIS (ZBW)
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Developing an international communication strategy for a brand : the NIVEA case
Brenneiser, Marc
;
Köhler, Richard
- In:
Understanding marketing : a European casebook
,
(pp. 43-51)
.
2000
Persistent link: https://www.econbiz.de/10001638851
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Entwicklung einer internationalen Kommunikationsstrategie für eine Marke - der Fall Nivea
Brenneiser, Marc
;
Köhler, Richard
- In:
Fallstudien zum internationalen Management : …
,
(pp. 443-450)
.
2004
Persistent link: https://www.econbiz.de/10002149978
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