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Reconciling the tension between consistency and relevance : design thinking as a mechanism for brand ambidexterity
Beverland, Michael B.; Wilner, Sarah J. S.; Micheli, Pietro - In: Journal of the Academy of Marketing Science 43 (2015) 5, pp. 589-609
Persistent link: https://www.econbiz.de/10011340270
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Maximizing the value of industrial design in new product development
Goffin, Keith; Micheli, Pietro - In: Research technology management : RTM 53 (2010) 5, pp. 29-37
Persistent link: https://www.econbiz.de/10008665026
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Towards a method compendium for the development of digitised products : findings from a case study
Holler, Manuel; Herterich, Matthias; Dremel, Christian; … - In: International journal of product lifecycle management : … 11 (2018) 2, pp. 131-153
Persistent link: https://www.econbiz.de/10011920160
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The roles and effectiveness of design in new product development : a study of Irish manufacturers
Roper, Stephen; Micheli, Pietro; Love, James H.; … - In: Research policy : policy, management and economic … 45 (2016) 1, pp. 319-329
Persistent link: https://www.econbiz.de/10011597830