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~person:"Brettel, Malte"
~person:"Svensson, Göran"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Sammlung"
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Virtuelle Stimuli für Kundente...
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Beziehungsmarketing
32
Relationship marketing
32
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22
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22
Customer satisfaction
19
Kundenzufriedenheit
19
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16
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Brettel, Malte
Svensson, Göran
Han, Heesup
55
Kumar, V.
51
Hollebeek, Linda D.
42
Herrmann, Andreas
41
Calantone, Roger J.
39
Homburg, Christian
36
Mattila, Anna S.
36
Verhoef, Peter C.
36
Gil Saura, Irene
35
Loureiro, Sandra Maria Correia
35
Smith, Alan D.
33
Wakker, Peter P.
32
Brem, Alexander
31
Palmatier, Robert W.
31
Prentice, Catherine
30
Vrontis, Demetris
29
Bruhn, Manfred
27
Di Benedetto, C. Anthony
27
Sheth, Jagdish N.
27
Grewal, Dhruv
26
Walsh, Gianfranco
26
Agnihotri, Raj
25
Bang, Nguyen
25
Huber, Frank
25
Ruyter, Ko de
25
Hyun, Sunghyup Sean
24
Thaichon, Park
24
Evanschitzky, Heiner
23
Klaus, Philipp
23
Segal, Uzi
23
Wong, IpKin Anthony
23
O'Cass, Aron
22
Quach, Sara
22
Stock-Homburg, Ruth
22
Gustafsson, Anders
21
Kumar, Vikas
21
Matzler, Kurt
21
Rahman, Zillur
21
Wieseke, Jan
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The journal of business & industrial marketing
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International journal of procurement management
4
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3
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ECONIS (ZBW)
45
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1
How does CEO decision style influence firm performance? : the mediating role of speed and innovativeness in new product development
Kruse, Sebastian
;
Bendig, David
;
Brettel, Malte
- In:
Journal of management studies : JMS
60
(
2023
)
5
,
pp. 1205-1235
Persistent link: https://www.econbiz.de/10014307815
Saved in:
2
Entrepreneurial passion of team leaders in new product development projects : an investigation of performance consequences and underlying mechanisms
Friedrich, Oliver Christoph
-
2019
Persistent link: https://www.econbiz.de/10012119328
Saved in:
3
The impact of information technology on new product development performance
Mauerhoefer, Timo
;
Strese, Steffen
;
Brettel, Malte
- In:
The journal of product innovation management : an …
34
(
2017
)
6
,
pp. 719-738
Persistent link: https://www.econbiz.de/10011822690
Saved in:
4
Performance implications of cross-functional coopetition in new product development : the mediating role of organizational learning
Bendig, David
;
Enke, Susanne
;
Thieme, Niklas
;
Brettel, Malte
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 137-153
Persistent link: https://www.econbiz.de/10011904699
Saved in:
5
Cross-functional integration and new product performance : the impact of national and corporate culture
Engelen, Andreas
;
Brettel, Malte
;
Wiest, Gregor
- In:
Journal of international management
18
(
2012
)
1
,
pp. 52-65
Persistent link: https://www.econbiz.de/10009512232
Saved in:
6
Innovation culture, collaboration with external partners and NPD performance
Brettel, Malte
;
Cleven, Nina J.
- In:
Creativity and innovation management
20
(
2011
)
4
,
pp. 253-272
Persistent link: https://www.econbiz.de/10009544975
Saved in:
7
Top management's social capital and learning in new product development and its interaction with external uncertainties
Land, Simon
;
Engelen, Andreas
;
Brettel, Malte
- In:
Industrial marketing management : the international …
41
(
2012
)
3
,
pp. 521-530
Persistent link: https://www.econbiz.de/10009546589
Saved in:
8
Cross-functional integration of R&D, marketing and manufacturing in radical and increamental product innovations and its effects on project effectivenss and efficiency
Brettel, Malte
;
Heinemann, Florian
;
Engelen, Andreas
; …
- In:
The journal of product innovation management : an …
28
(
2011
)
2
,
pp. 251-269
Persistent link: https://www.econbiz.de/10008933433
Saved in:
9
Cultural differences in leadership in SMEs : new product development in China and Germany
Brettel, Malte
;
Land, Simon
;
Thalmann, Julia Kristin
; …
- In:
European journal of international management : EJIM
6
(
2012
)
5
,
pp. 651-675
Persistent link: https://www.econbiz.de/10009707105
Saved in:
10
Fostering creativity in new product development through entrepreneurial decision making
Blauth, Matthias
;
Mauer, René
;
Brettel, Malte
- In:
Creativity and innovation management
23
(
2014
)
4
,
pp. 495-509
Persistent link: https://www.econbiz.de/10010476429
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