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Marketing management
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Brettel, Malte
Herstatt, Cornelius
130
Bruhn, Manfred
126
Kotler, Philip
123
Homburg, Christian
95
Kollmann, Tobias
89
Meffert, Heribert
85
Heinemann, Gerrit
83
Bauer, Hans H.
69
Wirtz, Bernd W.
69
Wiedmann, Klaus-Peter
67
Pepels, Werner
63
Fritz, Wolfgang
61
Albers, Sönke
54
Brem, Alexander
53
Kumar, V.
52
Tomczak, Torsten
51
Alt, Rainer
50
Sheth, Jagdish N.
49
Di Benedetto, C. Anthony
47
Backhaus, Klaus
46
Keller, Kevin Lane
46
Calantone, Roger J.
45
Kirchgeorg, Manfred
45
Kleinaltenkamp, Michael
45
Piller, Frank T.
45
Spann, Martin
44
Vrontis, Demetris
43
Reichwald, Ralf
41
Hackl, Franz
40
O'Cass, Aron
40
Verhoef, Peter C.
40
Ahlert, Dieter
39
Esch, Franz-Rudolf
39
Hudetz, Kai
39
Shankar, Venkatesh
39
Martínez-López, Francisco J.
38
Peitz, Martin
37
Ockenfels, Axel
36
Skiera, Bernd
36
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RWTH Aachen
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Creativity and innovation management
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of management studies : JMS
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Die Betriebswirtschaft : DBW
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Journal of Management Studies
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of strategic marketing
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Marketing letters : a journal of research in marketing
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Research policy : policy, management and economic studies of science, technology and innovation
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ECONIS (ZBW)
33
EconStor
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RePEc
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1
Social capital and the digital crowd : involving backers to promote new product innovativeness
Eiteneyer, Nils Martin
;
Bendig, David
;
Brettel, Malte
- In:
Research policy : policy, management and economic …
48
(
2019
)
8
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012298335
Saved in:
2
Marketing-Controlling junger Wachstumsunternehmen : eine Fallstudienanalyse mit Internet-Unternehmen
Wufka, Carolin Sylvia
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003480574
Saved in:
3
Digital orientation : conceptualization and operationalization of a new strategic orientation
Kindermann, Bastian
;
Beutel, Sebastian
;
Garcia de …
- In:
European management journal
39
(
2021
)
5
,
pp. 645-657
Persistent link: https://www.econbiz.de/10013198101
Saved in:
4
How does CEO decision style influence firm performance? : the mediating role of speed and innovativeness in new product development
Kruse, Sebastian
;
Bendig, David
;
Brettel, Malte
- In:
Journal of management studies : JMS
60
(
2023
)
5
,
pp. 1205-1235
Persistent link: https://www.econbiz.de/10014307815
Saved in:
5
Configurations of resources and capabilities and their performance implications : an exploratory study on technology ventures
Gruber, Marc
;
Heinemann, Florian
;
Brettel, Malte
; …
- In:
Strategic management journal
31
(
2010
)
12
,
pp. 1337-1356
Persistent link: https://www.econbiz.de/10008746439
Saved in:
6
Entrepreneurial passion of team leaders in new product development projects : an investigation of performance consequences and underlying mechanisms
Friedrich, Oliver Christoph
-
2019
Persistent link: https://www.econbiz.de/10012119328
Saved in:
7
The impact of information technology on new product development performance
Mauerhoefer, Timo
;
Strese, Steffen
;
Brettel, Malte
- In:
The journal of product innovation management : an …
34
(
2017
)
6
,
pp. 719-738
Persistent link: https://www.econbiz.de/10011822690
Saved in:
8
Performance implications of cross-functional coopetition in new product development : the mediating role of organizational learning
Bendig, David
;
Enke, Susanne
;
Thieme, Niklas
;
Brettel, Malte
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 137-153
Persistent link: https://www.econbiz.de/10011904699
Saved in:
9
Cross-functional integration and new product performance : the impact of national and corporate culture
Engelen, Andreas
;
Brettel, Malte
;
Wiest, Gregor
- In:
Journal of international management
18
(
2012
)
1
,
pp. 52-65
Persistent link: https://www.econbiz.de/10009512232
Saved in:
10
Innovation culture, collaboration with external partners and NPD performance
Brettel, Malte
;
Cleven, Nina J.
- In:
Creativity and innovation management
20
(
2011
)
4
,
pp. 253-272
Persistent link: https://www.econbiz.de/10009544975
Saved in:
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