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Do endorsements by sports celebrities positively influence consumers' purchase intentions? : endorser-product congruence and the amplifying influence of consumers involvement in th...

Felbert, Aaron von; Breuer, Christoph - In: International journal of sport management and marketing … 21 (2021) 3/4, pp. 190-208

Persistent link: https://www.econbiz.de/10012697127

Top clubs' performance and the competitive situation in European domestic football competitions

Pawlowski, Tim; Breuer, Christoph; Hovemann, Arnd - In: Journal of sports economics 11 (2010) 2, pp. 186-202

Persistent link: https://www.econbiz.de/10003970020

Sport logistics : considerations on the nexus of logistics and sport management and its unique features

Pott, Christoph; Breuer, Christoph; Ten Hompel, Michael - In: Logistics 7 (2023) 3, pp. 1-18

Background: This paper is the first-ever discussion of sport logistics as an intersection of the academic disciplines of logistics and sport management. Methods: It reviews past literature and states that logistics in sport is widely overlooked in academic literature. It illustrates the...

Persistent link: https://www.econbiz.de/10014413940

Determinants of non-profit sports clubs' perceived competition from commercial sports providers

Rossi, Lea; Breuer, Christoph; Feiler, Svenja - In: Sport management review 23 (2020) 4, pp. 736-749

Persistent link: https://www.econbiz.de/10012295969

Taking fan engagement to a new level : assessing sports consumer interest in virtual environments and Web3 activations

Schlimm, Joern; Breuer, Christoph - In: International journal of sports marketing & sponsorship 24 (2023) 5, pp. 928-949

Persistent link: https://www.econbiz.de/10014430857

Does the game matter? : analyzing sponsorship effectiveness and message personalization in sport live broadcasts

Herold, Elisa; Breuer, Christoph - In: Journal of sport management : the official journal of … 37 (2023) 4, pp. 290-301

Persistent link: https://www.econbiz.de/10014318084

The impact of color and animation on sports viewers' attention to televised sponsorship signage

Breuer, Christoph; Rumpf, Christopher - In: Journal of sport management : the official journal of … 29 (2015) 2, pp. 170-183

Persistent link: https://www.econbiz.de/10010526499

Focus on brand choice : assessing the behavioral response to sponsorship-linked communication

Rumpf, Christopher; Breuer, Christoph - In: Journal of sport management : the official journal of … 32 (2018) 6, pp. 531-541

Persistent link: https://www.econbiz.de/10011943512

Management im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der modernen Sportökonomie

Nufer, Gerd (ed.); Bühler, André W. (contributor); … - 2010 - 2., neu bearb. und wesentlich erw. Aufl.

Die Kommerzialisierung des Sports nimmt weiter zu. Viele Sportorganisationen sind heute mit mittelständischen Unternehmen vergleichbar. Wer hier betriebswirtschaftliche Entscheidungen trifft, ohne die sporttypischen Besonderheiten zu beachten, geht ein hohes Risiko ein

Persistent link: https://www.econbiz.de/10008662762

The sponsorship effect : do sport sponsorship announcements impact the firm value of sponsoring firms?

Reiser, Matthias; Breuer, Christoph; Wicker, Pamela - In: International journal of sport finance 7 (2012) 3, pp. 232-248

Persistent link: https://www.econbiz.de/10009658156