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Treating zero brand sales observations in choice model estimation : consequences and potential remedies
Briesch, Richard A.; Dillon, William R.; Blattberg, … - In: Journal of marketing research : JMR 45 (2008) 5, pp. 618-632
Persistent link: https://www.econbiz.de/10003770591
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Category positioning and store choice : the role of destination categories
Briesch, Richard A.; Dillon, William R.; Fox, Edward J. - In: Marketing science : the marketing journal of the … 32 (2013) 3, pp. 488-509
Persistent link: https://www.econbiz.de/10009759885
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Investigating the role of product assortment in technology-enabled sales platforms
Thomas, Jacquelyn S.; Jap, Sandy D.; Dillon, William R.; … - In: Journal of interactive marketing : a quarterly … 55 (2021), pp. 31-51
Persistent link: https://www.econbiz.de/10013041308
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Treating Zero Brand Sales Observations in Choice Model Estimation: Consequences and Potential Remedies
Briesch, Richard A.; Dillon, William R.; Blattberg, … - In: Journal of marketing research : JMR 45 (2008) 5, pp. 618
Persistent link: https://www.econbiz.de/10008110485
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Category Positioning and Store Choice: The Role of Destination Categories
Briesch, Richard A.; Dillon, William R.; Fox, Edward J. - In: Marketing science : the marketing journal of the … 32 (2013) 3, pp. 488-509
Persistent link: https://www.econbiz.de/10010121809