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Broderick, Anne J.
Garry, Tony
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Tribal motivation in sponsorship and its influence on sponsor relationship development and corporate identity
Garry, Tony
;
Broderick, Anne J.
;
Lahiffe, Katy
- In:
Journal of marketing management : MM
24
(
2008
)
9/10
,
pp. 959-977
Persistent link: https://www.econbiz.de/10003786751
Saved in:
2
Tribal motivation in sponsorship and its influence on sponsor relationship development and corporate identity
Garry, Tony
;
Broderick, Anne J.
;
Lahiffe, Katy
- In:
Journal of marketing management : MM
24
(
2008
)
9-10
,
pp. 959-978
Persistent link: https://www.econbiz.de/10008177549
Saved in:
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