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~person:"Brouthers, Lance Eliot"
~person:"Lamb Jr, Charles W."
~subject:"Brand management"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
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NOTES - Trade Shows, Trade Mis...
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Isomorphic pressures, peripheral product attributes and emerging market firm export performance
Brouthers, Lance Eliot
;
O'Donnell, Edward
;
Keig, Dawn L.
- In:
Management international review : mir ; journal of …
53
(
2013
)
5
,
pp. 687-710
Persistent link: https://www.econbiz.de/10010198054
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2
What is in a name? : transferring brands to China
Mo, Julie
;
McNicol, Jason
;
Brouthers, Lance Eliot
-
2007
Persistent link: https://www.econbiz.de/10003537228
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3
A signaling theory investigation of how to overcome negative country-of-origin effects
Brouthers, Lance Eliot
;
Story, John W.
;
Hadjimarcou, John
- In:
Thought leadership in advancing international business …
,
(pp. 134-152)
.
2008
Persistent link: https://www.econbiz.de/10003751306
Saved in:
4
Advantages of indigenousness and firms from emerging economies
Brouthers, Lance Eliot
;
Nakos, George
;
Randall, Ted
- In:
International journal of business and emerging markets …
14
(
2022
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10012800161
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