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Brown, Stephen
Sherry, John F.
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The evolution of brands : from signals of quality to storehouses of trust
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Teaching old brands new tricks : retro braning and the revivel of brand meaning
Brown, Stephen
;
Kozinets, Robert V.
;
Sherry, John F.
-
2009
Persistent link: https://www.econbiz.de/10003784641
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