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Customer positivity and participation in services : an empirical test in a health care context
Gallan, Andrew S.; Jarvis, Cheryl Burke; Brown, Stephen … - In: Journal of the Academy of Marketing Science 41 (2013) 3, pp. 338-356
Persistent link: https://www.econbiz.de/10009747843
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Moving forward and making a difference : research priorities for the science of service
Ostrom, Amy L.; Bitner, Mary Jo; Brown, Stephen Walter; … - In: Journal of service research : JSR 13 (2010) 1, pp. 4-36
Persistent link: https://www.econbiz.de/10003959014
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Services science journey : foundations, progress, and challenges
Bitner, Mary Jo; Brown, Stephen Walter; Goul, Michael; … - In: Service science, management and engineering : education …, (pp. 227-233). 2008
Persistent link: https://www.econbiz.de/10003827915
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Branded service encounters : strategically aligning employee behavior with the brand positioning
Sirianni, Nancy J.; Bitner, Mary Jo; Brown, Stephen Walter - In: Journal of marketing 77 (2013) 6, pp. 108-123
Persistent link: https://www.econbiz.de/10010203344
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The service imperative
Bitner, Mary Jo; Brown, Stephen Walter - In: Business horizons 51 (2008) 1, pp. 39-46
Persistent link: https://www.econbiz.de/10003708228
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The evolution and discovery of service science in business schools
Bitner, Mary Jo; Brown, Stephen Walter - In: Services science : fundamentals, challenges and future …, (pp. 91-101). 2007
Persistent link: https://www.econbiz.de/10003605022
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Learning from the pioneering founders of the service research field
Bowen, David E.; Fisk, Raymond P.; Bateson, John E. G.; … - In: Journal of service management 34 (2023) 4, pp. 605-630
Persistent link: https://www.econbiz.de/10014338196