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Product Development. Meeting the Challenge of the Design-Marketing Interface

Bruce, Margaret; Biemans, Wim G.; Roy, Robin - In: R & D management 27 (1997) 4, pp. 398

Persistent link: https://www.econbiz.de/10006629911

Winning by Design: Technology, Product Design and International Competitiveness

Walsh, Vivien; Roy, Robin; Bruce, Margaret; Potter, Stephen - In: R & D management 24 (1994) 1, pp. 114

Persistent link: https://www.econbiz.de/10006636107

The risks and rewards of design investment

Bruce, Margaret; Potter, Stephen; Roy, Robin - In: Journal of marketing management : MM 11 (1995) 5, pp. 403-418

Persistent link: https://www.econbiz.de/10007006646

Integrating Marketing and Design for Commercial Benefit

Bruce, Margaret; Roy, Robin - In: Marketing Intelligence & Planning 9 (1991) 5, pp. 23-28

Every organisation invests in design to create and develop distinctive products and services. The development of a coherent design and marketing philosophy is essential to the achievement of a longer‐term competitive edge. However the marketing literature hardly refers to design and where it...

Persistent link: https://www.econbiz.de/10014946379