Integrating Marketing and Design for Commercial Benefit
Year of publication: |
1991
|
---|---|
Authors: | Bruce, Margaret ; Roy, Robin |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 9.1991, 5, p. 23-28
|
Publisher: |
MCB UP Ltd |
Subject: | Organizational performance | Design management | Marketing | Medium‐sized business |
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