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Effectiviteit van marketing management support systemen
Bruggen, G.H.van; Smidts, A.; Wierenga, B. - In: Tijdschrift voor marketing : maandblad van het … 28 (1994) 5, pp. 66-69
Persistent link: https://www.econbiz.de/10006600488
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The impact of the quality of a marketing decision support system: An experimental study
Bruggen, G.H.van; Smidts, A.; Wierenga, B. - In: International journal of research in marketing : IJRM ; … 13 (1996) 4, pp. 331-344
Persistent link: https://www.econbiz.de/10006210597