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~person:"Bruhn, Manfred"
~person:"Homburg, Christian"
~person:"Snower, Dennis J."
~person:"Vrontis, Demetris"
~subject:"Kundenzufriedenheit"
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Kundenzufriedenheit
Beziehungsmarketing
237
Relationship marketing
237
Theorie
104
Theory
104
Deutschland
66
Germany
66
Organisatorischer Wandel
56
Organizational change
56
Customer satisfaction
35
Marketing management
34
Marketingmanagement
34
Consumer behaviour
31
Konsumentenverhalten
31
Lieferantenmanagement
28
Supplier relationship management
28
Dienstleistungsqualität
24
Service quality
24
Marketing
23
Management
22
Beziehungsmanagement
20
Kundenmanagement
20
Arbeitsorganisation
18
Work organization
18
Kundenorientierung
17
Brand management
14
Markenführung
14
Quality management
14
Qualitätsmanagement
14
Estimation
13
Kundenwert
13
Schätzung
13
Arbeitsmarkt
12
Customer value
12
Erfolgsfaktor
12
Kundenbindung
12
Labour market
12
Success factor
12
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12
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12
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German
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Bruhn, Manfred
Homburg, Christian
Snower, Dennis J.
Vrontis, Demetris
Han, Heesup
33
Mattila, Anna S.
20
Prentice, Catherine
19
Svensson, Göran
19
Gil Saura, Irene
15
Aksoy, Lerzan
14
Mittal, Vikas
14
Gustafsson, Anders
13
Hyun, Sunghyup Sean
13
Usman, Osly
13
Wong, IpKin Anthony
13
Bilgihan, Anil
12
Kim, Wansoo
12
Klaus, Philipp
12
Rather, Raouf Ahmad
12
Stock-Homburg, Ruth
12
Balaji, M. S.
11
Evanschitzky, Heiner
11
Keiningham, Timothy
11
Loureiro, Sandra Maria Correia
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Quach, Sara
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Wieseke, Jan
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Bang, Nguyen
10
Barnes, Donald C.
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Blut, Markus
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McColl-Kennedy, Janet R.
10
Töpfer, Armin
10
Van Vaerenbergh, Yves
10
Casidy, Riza
9
Grégoire, Yany
9
Izogo, Ernest Emeka
9
Jang, Soocheong
9
Khan, Imran
9
Larivière, Bart
9
Park, Jungkun
9
Ringle, Christian M.
9
Roberts-Lombard, Mornay
9
Roschk, Holger
9
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
4
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
4
Corporate Shared Services : Bereitstellung von Dienstleistungen im Konzern
2
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
2
Journal of marketing
2
Journal of the Academy of Marketing Science
2
Marketing : ZFP ; journal of research and management
2
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
1
Handelsforschung
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of managerial and financial accounting : IJMFA
1
Journal of customer behaviour
1
Journal of transnational management : the official journal of the International Management Development Association
1
Kompetenz in Wissenschaft & Management
1
Kredit und Kapital
1
Reihe: Management-Know-how / M : praxisnah und aktuell
1
Vertrieb : Verkäufer führen - Umsatz machen
1
WWZ working paper
1
WWZ-Forschungsbericht
1
Wissenschaft & Praxis
1
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ECONIS (ZBW)
35
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1
Consumer preference, satisfaction, and intentional behavior : investigating consumer attitudes for branded or unbranded products
Iazzi, Antonio
;
Vrontis, Demetris
;
Trio, Oronzo
; …
- In:
Journal of transnational management : the official …
21
(
2016
)
2
,
pp. 84-98
Persistent link: https://www.econbiz.de/10011527144
Saved in:
2
Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
Saved in:
3
Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
4
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
Homburg, Christian
(
ed.
)
-
2016
-
9., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011381718
Saved in:
5
The link between salespeople's job satisfaction and customer satisfaction in a business-to-business context : a dyadic analysis
Homburg, Christian
;
Stock-Homburg, Ruth
-
2003
Persistent link: https://www.econbiz.de/10001866778
Saved in:
6
Do satisfied customers really pay more? : a study of the relationship between customer satisfaction and willingness to pay
Homburg, Christian
;
Koschate, Nicole
;
Hoyer, Wayne D.
-
2004
Persistent link: https://www.econbiz.de/10002758671
Saved in:
7
The link between salespeople's job satisfaction and customer satisfaction in a business-to-business context : a dyadic analysis
Homburg, Christian
;
Stock-Homburg, Ruth
-
2003
Persistent link: https://www.econbiz.de/10002512381
Saved in:
8
Willkommen zurück! : Kundenrückgewinnung
Homburg, Christian
;
Fürst, Andreas
;
Sieben, Frank
- In:
Vertrieb : Verkäufer führen - Umsatz machen
,
(pp. 58-66)
.
2009
Persistent link: https://www.econbiz.de/10003841344
Saved in:
9
Kommunikationsqualität in Kundeninteraktionen : Bestandsaufnahme, Operationalisierung und empirische Befunde im Private Banking
Bruhn, Manfred
;
Hadwich, Karsten
;
Frommeyer, Astrid
- In:
Kredit und Kapital
43
(
2010
)
1
,
pp. 3-37
Persistent link: https://www.econbiz.de/10003964168
Saved in:
10
Zufriedenheits- und Kundenbindungsmanagement
Bruhn, Manfred
- In:
Grundlagen des CRM : Strategie, Geschäftsprozesse und …
,
(pp. 409-439)
.
2011
Persistent link: https://www.econbiz.de/10008857594
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