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Organizational behavior in innovation, marketing, and purchasing in business service contexts : an agenda for academic inquiry
Holmlund, Maria; Kowalkowski, Christian; Biggemann, Sergio - In: Journal of business research : JBR 69 (2016) 7, pp. 2457-2462
Persistent link: https://www.econbiz.de/10011491056
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Servitization and deservitization : overview, concepts, and definitions
Kowalkowski, Christian; Gebauer, Heiko; Kamp, Bart; … - In: Industrial marketing management : the international … 60 (2017), pp. 4-10
Persistent link: https://www.econbiz.de/10011672006
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ICT as a catalyst for service business orientation
Kowalkowski, Christian; Kindström, Daniel; Gebauer, Heiko - In: The journal of business & industrial marketing 28 (2013) 6, pp. 506-513
Persistent link: https://www.econbiz.de/10009790087
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Growing the service brand
Huang, Ming-Hui; Dev, Chekitan S. - In: International journal of research in marketing : IJRM ; … 37 (2020) 2, pp. 281-300
Persistent link: https://www.econbiz.de/10012288666
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Growing the service brand
Huang, Ming-Hui; Dev, Chekitan S. - In: International journal of research in marketing : IJRM ; … 37 (2020) 2, pp. 281-300
Persistent link: https://www.econbiz.de/10012288668
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Engaged to a robot? : the role of AI in service
Huang, Ming-Hui; Rust, Roland T. - In: Journal of service research 24 (2021) 1, pp. 30-41
Persistent link: https://www.econbiz.de/10012426758
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Service research priorities : managing and delivering service in turbulent times
Ostrom, Amy L.; Field, Joy M.; Fotheringham, Darima; … - In: Journal of service research 24 (2021) 3, pp. 329-353
Persistent link: https://www.econbiz.de/10012592938
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Moving service research forward
Huang, Ming-Hui; Malthouse, Edward; Noble, Stephanie; … - In: Journal of service research 24 (2021) 4, pp. 459-461
Persistent link: https://www.econbiz.de/10012662578
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Putting the "service" into B2B marketing : key developments in service research and their relevance for B2B
Wirtz, Jochen; Kowalkowski, Christian - In: The journal of business & industrial marketing 38 (2023) 2, pp. 272-289
Persistent link: https://www.econbiz.de/10013539114
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Serviceorientierung im Unternehmen : Forum Dienstleistungsmanagement
Bruhn, Manfred (ed.); Stauss, Bernd (ed.) - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003901859