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~person:"Bruhn, Manfred"
~person:"Kowalkowski, Christian"
~subject:"Bundling strategy"
~subject:"Relationship marketing"
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Bundling strategy
Relationship marketing
Dienstleistung
104
Dienstleistungsmanagement
42
Dienstleistungssektor
42
Service industry
40
Leistungsbündel
39
Service management
38
Marketing
37
Theorie
35
Theory
35
Services
32
Dienstleistungsmarketing
31
Services marketing
31
Management
27
Deutschland
20
Germany
20
Dienstleistungsbetrieb
18
Beziehungsmarketing
16
Dienstleistungsqualität
16
Service quality
16
Qualitätsmanagement
13
Service innovation
13
Business model
12
Business services
12
Geschäftsmodell
12
Industrie
12
Manufacturing industries
12
B-to-B-Marketing
11
Betriebliche Wertschöpfung
11
Business-to-business marketing
11
Lieferantenmanagement
11
Strategisches Management
11
Supplier relationship management
11
Unternehmensdienstleistung
11
Value creation
11
Aufsatzsammlung
10
Dienstleistungsinnovation
10
Productivity
10
Produktivität
10
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29
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20
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25
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25
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8
Collection of articles of several authors
8
Sammelwerk
8
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5
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5
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4
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4
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3
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3
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2
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2
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1
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1
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English
36
German
14
Author
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Bruhn, Manfred
Kowalkowski, Christian
Gebauer, Heiko
36
Kohtamäki, Marko
33
Parida, Vinit
28
Lay, Gunter
23
Thomas, Oliver
23
Choi, Jay Pil
22
Baines, Tim
21
Becker, Jörg
19
Jeon, Doh-Shin
19
Knackstedt, Ralf
17
Menicucci, Domenico
17
Rabetino, Rodrigo
17
Reichwald, Ralf
16
Homburg, Christian
15
Raddats, Chris
15
Beverungen, Daniel
14
Bigdeli, Ali Ziaee
14
Krcmar, Helmut
14
Schmitz, Gertrud
14
Stauss, Bernd
14
Vendrell-Herrero, Ferran
14
Witell, Lars
13
Ahlert, Dieter
12
Asongu, Simplice
12
Carlton, Dennis W.
12
Fang, Hanming
12
Gustafsson, Anders
12
Norman, Peter
12
Nüttgens, Markus
12
Seiter, Mischa
12
Ulaga, Wolfgang
12
Waldman, Michael
12
Evans, David S.
11
Mantovani, Andrea
11
Salinger, Michael A.
11
Wincent, Joakim
11
Bonnemeier, Sebastian
10
Corsten, Hans
10
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Springer Fachmedien Wiesbaden
1
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Forum Dienstleistungsmanagement
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
The journal of business & industrial marketing
6
Journal of business research : JBR
3
Journal of service management
3
SpringerLink / Bücher
3
Wissenschaft & Praxis
3
Dienstleistungsmanagement : Jahrbuch
2
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
2
Springer eBook Collection
2
Dissertations from the International Graduate School of Management and Industrial Engineering
1
Gabler Wissenschaft & Praxis
1
Integration von Produkt und Service - auf dem Weg zum Lösungsanbieter
1
International journal of business environment : IJBE
1
Journal of business market management : JBM
1
Journal of business-to-business marketing
1
Linköping studies in science and technology
1
Managing service quality : MSQ ; an international journal
1
Marketing : ZFP ; journal of research and management
1
Palgrave handbooks
1
Service innovation : novel ways of creating value in actor systems
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
49
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1
Organizational behavior in innovation, marketing, and purchasing in business service contexts : an agenda for academic inquiry
Holmlund, Maria
;
Kowalkowski, Christian
;
Biggemann, Sergio
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2457-2462
Persistent link: https://www.econbiz.de/10011491056
Saved in:
2
Servitization and deservitization : overview, concepts, and definitions
Kowalkowski, Christian
;
Gebauer, Heiko
;
Kamp, Bart
; …
- In:
Industrial marketing management : the international …
60
(
2017
),
pp. 4-10
Persistent link: https://www.econbiz.de/10011672006
Saved in:
3
Service growth in product firms : past, present, and future
Kowalkowski, Christian
;
Gebauer, Heiko
;
Oliva, Rogelio
- In:
Industrial marketing management : the international …
60
(
2017
),
pp. 82-88
Persistent link: https://www.econbiz.de/10011672015
Saved in:
4
What service transition? : rethinking established assumptions about manufacturers' service-led growth strategies
Kowalkowski, Christian
;
Windahl, Charlotta
;
Kindström, …
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 59-69
Persistent link: https://www.econbiz.de/10010530577
Saved in:
5
Servitization : a contemporary thematic review of four major research streams
Raddats, Chris
;
Kowalkowski, Christian
;
Benedettini, Ornella
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 207-223
Persistent link: https://www.econbiz.de/10012146625
Saved in:
6
A reconceptualization of manufacturers' service strategies
Raddats, Chris
;
Kowalkowski, Christian
- In:
Journal of business-to-business marketing
21
(
2014
)
1
,
pp. 19-34
Persistent link: https://www.econbiz.de/10010343529
Saved in:
7
Navigating disruptive crises through service-led growth : the impact of COVID-19 on Italian manufacturing firms
Rapaccini, Mario
;
Saccani, Nicola
;
Kowalkowski, Christian
; …
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 225-237
Persistent link: https://www.econbiz.de/10012285359
Saved in:
8
ICT as a catalyst for service business orientation
Kowalkowski, Christian
;
Kindström, Daniel
;
Gebauer, Heiko
- In:
The journal of business & industrial marketing
28
(
2013
)
6
,
pp. 506-513
Persistent link: https://www.econbiz.de/10009790087
Saved in:
9
Service innovation in product-centric firms : a multidimensional business model perspective
Kindström, Daniel
;
Kowalkowski, Christian
- In:
The journal of business & industrial marketing
29
(
2014
)
2
,
pp. 96-111
Persistent link: https://www.econbiz.de/10010248166
Saved in:
10
Learning to discover value : value-based pricing and selling capabilities for
services
and solutions
Raja, Jawwad Z.
;
Frandsen, Thomas
;
Kowalkowski, Christian
; …
- In:
Journal of business research : JBR
114
(
2020
),
pp. 142-159
Persistent link: https://www.econbiz.de/10012257474
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