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Organizational behavior in innovation, marketing, and purchasing in business service contexts : an agenda for academic inquiry

Holmlund, Maria; Kowalkowski, Christian; Biggemann, Sergio - In: Journal of business research : JBR 69 (2016) 7, pp. 2457-2462

Persistent link: https://www.econbiz.de/10011491056

Servitization and deservitization : overview, concepts, and definitions

Kowalkowski, Christian; Gebauer, Heiko; Kamp, Bart; … - In: Industrial marketing management : the international … 60 (2017), pp. 4-10

Persistent link: https://www.econbiz.de/10011672006

Service growth in product firms : past, present, and future

Kowalkowski, Christian; Gebauer, Heiko; Oliva, Rogelio - In: Industrial marketing management : the international … 60 (2017), pp. 82-88

Persistent link: https://www.econbiz.de/10011672015

Service Innovation in Industrial Contexts

Kowalkowski, Christian - 2016

Both academics and practitioners emphasize the importance for product firms of pursuing service innovation. Despite a strategic focus on service-led growth, however, many firms struggle to succeed with their service innovation initiatives. In order to increase our understanding of the nature of...

Persistent link: https://www.econbiz.de/10014126810