Editorial: Service innovation in business-to-business firms
Alternative title: | Service innovation in business-to-business firms |
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Year of publication: |
2014
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Authors: | Kindström, Daniel ; Kowalkowski, Christian |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 29.2014, 2, p. 93-95
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Subject: | Innovation | Innovationsmanagement | Innovation management | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Dienstleistungsinnovation | Service innovation | Dienstleistungssektor | Service industry |
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Nuutinen, Maaria, (2014)
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Service innovation in business-to-business firms
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Perceived value of service innovation : a conceptual framework
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Visualizing the value of service‐based offerings: empirical findings from the manufacturing industry
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