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Brune, Philipp
Bracher, Karl Dietrich
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Media and convergence management
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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ECONIS (ZBW)
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Managing brands in a converging media environment
Langner, Tobias
;
Brune, Philipp
;
Fischer, Alexander
- In:
Media and convergence management
,
(pp. 135-160)
.
2013
Persistent link: https://www.econbiz.de/10009767982
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Choose your ad paper type carefully : how haptic ad paper characteristics affect product judgments
Langner, Tobias
;
Fischer, Alexander
;
Brune, Philipp
- In:
The changing roles of advertising : [extended versions …
,
(pp. 19-27)
.
2013
Persistent link: https://www.econbiz.de/10009773065
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