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U.S. wine consumer preferences for bottle characteristics, back label extrinsic cues and wine composition : a conjoint analysis
Kelley, Kathleen; Hyde, Jeffrey; Bruwer, Johan - In: Asia Pacific journal of marketing and logistics 27 (2015) 4, pp. 516-534
Persistent link: https://www.econbiz.de/10011456442
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Buying a product for an anticipated consumption situation : observation of high- and low-involved wine buyers in a retail store
Hirche, Martin; Bruwer, Johan - In: International journal of wine business research : IJWBR 26 (2014) 4, pp. 295-318
Persistent link: https://www.econbiz.de/10010462622
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Reducing information asymmetry in the auctioning of non-perishable experience goods : the case of online wine auctions
Onur, Ilke; Bruwer, Johan; Lockshin, Lawrence S. - In: Journal of retailing and consumer services 54 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012238368
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A multilayered macro approach to conceptualizing the winescape construct for wine tourism
Bruwer, Johan; Gross, Michael J. - In: Tourism analysis : an interdisciplinary tourism & … 22 (2017) 4, pp. 497-509
Persistent link: https://www.econbiz.de/10011779912
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A wine tourist behavior model for Australian winery cellar doors
Chen, Xiaoyu; Bruwer, Johan; Cohen, Justin; Goodman, Steve - In: Tourism analysis : an interdisciplinary tourism & … 21 (2016) 1, pp. 77-91
Persistent link: https://www.econbiz.de/10011491805
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Tourism destination image (TDI) perception within a regional winescape context
Bruwer, Johan; Gross, Michael J.; Lee, Hong Chul - In: Tourism analysis : an interdisciplinary tourism & … 21 (2016) 2/3, pp. 173-187
Persistent link: https://www.econbiz.de/10011492638
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Consumer behavior insights, consumption dynamics, and segmentation of the Japanese wine market
Bruwer, Johan; Buller, Courtney - In: Journal of international consumer marketing 24 (2012) 5, pp. 338-355
Persistent link: https://www.econbiz.de/10009778697
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Wine tourism experience effects of the tasting room on consumer brand loyalty
Bruwer, Johan; Coode, Michael; Saliba, Anthony; Herbst, … - In: Tourism analysis : an interdisciplinary tourism & … 18 (2013) 4, pp. 399-414
Persistent link: https://www.econbiz.de/10010206951
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Domain-specific consumer involvement in the US wine market
Montgomery, Ingvill Kaasin; Bruwer, Johan - In: Journal of food products marketing 19 (2013) 5, pp. 439-462
Persistent link: https://www.econbiz.de/10010226810
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Consumer involvement and associated behaviour in the UK high-end retail off-trade wine market
Bruwer, Johan; Burrows, Nicole; Chaumont, Sylvia; Li, Elton - In: The international review of retail, distribution and … 24 (2014) 2, pp. 145-165
Persistent link: https://www.econbiz.de/10010367008