Wine tourism experience effects of the tasting room on consumer brand loyalty
Johan Bruwer, Michael Coode, Anthony Saliba, and Frikkie Herbst
| Year of publication: |
2013
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|---|---|
| Authors: | Bruwer, Johan ; Coode, Michael ; Saliba, Anthony ; Herbst, Frikkie |
| Published in: |
Tourism analysis : an interdisciplinary tourism & hospitality journal. - Putnam Valley, NY : Cognizant, LLC., ISSN 1083-5423, ZDB-ID 2019463-8. - Vol. 18.2013, 4, p. 399-414
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| Subject: | Brand loyalty | Consumer behavior | Tasting room | Tourism experience | Wine | Wine tourist | Japan | Konsumentenverhalten | Consumer behaviour | Wein | Tourismus | Tourism | Weinbau | Wine industry | Urlaubsverhalten | Holiday behaviour | Markentreue | Tourismusmarketing | Tourism marketing | Tourismusforschung | Tourism research | Australien | Australia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010206951