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Bucklin, Randolph E.
Srinivasan, V.
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Identifying multiple preference segments from own- and cross-price elasticities
Russell, Gary J.
- In:
Marketing letters : a journal of research in marketing
4
(
1993
)
1
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pp. 5-18
Persistent link: https://www.econbiz.de/10001136696
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A Relationship Between Market Share Elasticities and Brand Switching Probabilities
Bucklin, Randolph E.
;
Russell, Gary J.
;
Srinivasan, V.
- In:
Journal of marketing research : JMR
35
(
1998
)
1
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pp. 99-113
Persistent link: https://www.econbiz.de/10006671484
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