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~person:"Buijzen, Moniek"
~subject:"Target group"
~subject:"Werbepsychologie"
~subject:"Öffentlichkeitsarbeit"
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Werbepsychologie
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Advertising
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Kinder
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Buijzen, Moniek
Bruhn, Manfred
21
Hudders, Liselot
9
Cauberghe, Veroline
7
Esch, Franz-Rudolf
7
Eisend, Martin
6
Rosengren, Sara
6
Rozendaal, Esther
6
Boenigk, Michael
5
De Jans, Steffi
5
Galeotti, Andrea
5
Kroeber-Riel, Werner
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Pelsmacker, Patrick de
5
Puntoni, Stefano
5
Reijmersdal, Eva A. van
5
An, Soontae
4
Bakir, Aysen
4
Kalt, Gero
4
Küster-Rohde, Franziska
4
Mullainathan, Sendhil
4
Nielsen, Martin
4
Pepall, Lynne
4
Schwartzstein, Joshua
4
Septianto, Felix
4
Shleifer, Andrei
4
Van de Sompel, Dieneke
4
Wang, Jing
4
Yilmaz, Recep
4
Zhang, Jianqiang
4
Acquisti, Alessandro
3
Allen, Chris T.
3
Antonoff, Roman
3
Carlson, Les
3
Cassia, Fabio
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Cauberghe, Verolien
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Cheng, Hong
3
Dahlhoff, Hans-Dieter
3
Dahlén, Micael
3
Fennis, Bob Michaël
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International journal of advertising : the quarterly review of marketing communications
2
European journal of marketing : EJM
1
International journal of advertising : the review of marketing communications
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
7
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1
Children's understanding of advertisers' persuasive tactics
Rozendaal, Esther
;
Buijzen, Moniek
;
Valkenburg, Patti M.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
2
,
pp. 329-350
Persistent link: https://www.econbiz.de/10009154727
Saved in:
2
Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10009490137
Saved in:
3
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
4
Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
Saved in:
5
Boys' responses to the integration of advertising and entertaining content
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 251-263
Persistent link: https://www.econbiz.de/10011443537
Saved in:
6
The impact of advertising on children's psychological wellbeing and life satisfaction
Opree, Suzanna J.
;
Buijzen, Moniek
;
Reijmersdal, Eva A. van
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1975-1992
Persistent link: https://www.econbiz.de/10011641443
Saved in:
7
Children's vulnerability to advertising : an overview of four decades of research (1980s-2020s)
Rozendaal, Esther
;
Buijzen, Moniek
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10014233918
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