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~person:"Bulmer, Sandy"
~person:"Huber, Frank"
~subject:"Brand management"
~type_genre:"Graue Literatur"
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Brand management
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Bulmer, Sandy
Huber, Frank
Bauer, Hans H.
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Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
2
Working paper / Department of Commerce, College of Business, Massey University
2
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ECONIS (ZBW)
4
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Wenn Sport zur Religion wird : wie die Beziehung zwischen Sportidol und Konsument auf den Erfolg der Marke wirkt ; eine empirische Studie
Huber, Frank
;
Vogel, Johannes
;
Meyer, Frederik
;
Becker, …
-
2008
Persistent link: https://www.econbiz.de/10003666452
Saved in:
2
Brand
resources for the construction of national identity?
Bulmer, Sandy
;
Buchanen-Oliver, Margo
-
2006
Persistent link: https://www.econbiz.de/10003582862
Saved in:
3
brand
manager blues
Eagle, Lynne C.
;
Bulmer, Sandy
;
Blair, Rachel
-
2004
Persistent link: https://www.econbiz.de/10002543615
Saved in:
4
Let us entertain you : eine empirische Analyse der Erfolgsfaktoren für Branded Entertainment
Huber, Frank
;
Vogel, Johannes
;
Lennartz, Wolfgang
-
2008
Persistent link: https://www.econbiz.de/10003747597
Saved in:
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