Showing 1 - 4 of 4
resources and the necessary channels of distribution, knowledge of local business practices, government intervention, industry …
Persistent link: https://www.econbiz.de/10009475189
general business performance. Furthermore, the paper develops an objective measure to assess IJV marketing performance and …
Persistent link: https://www.econbiz.de/10009475216
The relationship between top management team composition, group processes, and the effects of those processes on goal attainment were examined for International Joint Venture (IJV) teams in Thailand. For these culturally diverse teams, heterogeneity was defined by demographic (member age, length...
Persistent link: https://www.econbiz.de/10009475227
This study identifies the statistically significant predictors of export marketing performance for Thai export firms. The export performance scale developed by Cavusgil and Zou (1994) is refined and tested in Thailand. A set of potential determinants of export marketing performance is considered...
Persistent link: https://www.econbiz.de/10009475230