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Market characteristics as an antecedent of performance
Julian, Craig C - 2009
resources and the necessary channels of distribution, knowledge of local business practices, government intervention, industry …
Persistent link: https://www.econbiz.de/10009475189
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International joint venture (IJV) marketing performance: alternative approaches to performance measurement
Julian, Craig C - 2005
general business performance. Furthermore, the paper develops an objective measure to assess IJV marketing performance and …
Persistent link: https://www.econbiz.de/10009475216
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Examining the antecedents of export marketing performance of Thai export market ventures
Julian, Craig C - 2003
This study identifies the statistically significant predictors of export marketing performance for Thai export firms. The export performance scale developed by Cavusgil and Zou (1994) is refined and tested in Thailand. A set of potential determinants of export marketing performance is considered...
Persistent link: https://www.econbiz.de/10009475230