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~person:"Burns, Alvin C."
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Burns, Alvin C.
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ECONIS (ZBW)
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An investigation of brand-related user-generated content on Twitter
Liu, Xia
;
Burns, Alvin C.
;
Hou, Yingjian
- In:
Journal of advertising : official publication of the …
46
(
2017
)
2
,
pp. 236-247
Persistent link: https://www.econbiz.de/10011705754
Saved in:
2
Comparing online and in-store shopping behavior towards luxury goods
Liu, Xia
;
Burns, Alvin C.
;
Hou, Yingjian
- In:
International journal of retail & distribution management
41
(
2013
)
11/12
,
pp. 885-900
Persistent link: https://www.econbiz.de/10010203013
Saved in:
3
Examining the impact of luxury brand's social media marketing on customer engagement : using big data analytics and natural language processing
Liu, Xia
;
Shin, Hyunju
;
Burns, Alvin C.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 815-826
Persistent link: https://www.econbiz.de/10012494182
Saved in:
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