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Burton, Scot
Murphy, Paul R.
60
Smith, Ronn J.
29
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Now that's a bright idea : the influence of consumer elaboration and distance perceptions on sustainable choices
Tangari, Andrea Heintz
;
Burton, Scot
;
Smith, Ronn J.
- In:
Journal of retailing
91
(
2015
)
3
,
pp. 410-421
Persistent link: https://www.econbiz.de/10011377044
Saved in:
2
The effect of positive anticipatory utility on product pre‑order evaluations and choices
Mukherjee, Amaradri
;
Smith, Ronn J.
;
Burton, Scot
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 551-569
Persistent link: https://www.econbiz.de/10014251242
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