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Customer relationship management : concepts and technologies

Buttle, Francis A.; Maklan, Stan - 2019 - Fourth edition

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Customer relationship management : concepts and technologies

Buttle, Francis A.; Maklan, Stan - 2015 - 3. ed.

Marketing, sales and service automation o Customer self-service technologies o Making the business case and realising the … programs and those pursuing professional qualifications or accreditation in marketing, sales or service management"-- …

Persistent link: https://www.econbiz.de/10010492466

Customer relationship management : concepts and technologies

Buttle, Francis A.; Maklan, Stan - 2015 - 3. ed.

Customer Relationship Management Third Edition is a much-anticipated update of a bestselling textbook, including substantial revisions to bring its coverage up to date with the very latest in CRM practice. The book introduces the concept of CRM, explains its benefits, how and why it can be used,...

Persistent link: https://www.econbiz.de/10011680819

Customer relationship management : concepts and tools

Buttle, Francis A.; Buttle, Francis - 2004

Persistent link: https://www.econbiz.de/10001780034

Customer relationship management : concepts and technologies

Buttle, Francis A. - 2009 - 2. ed., reprinted

Persistent link: https://www.econbiz.de/10003716565

Interaktive Wertschöpfung kompakt : Open Innovation, Individualisierung und neue Formen der Arbeitsteilung

Piller, Frank T.; Möslein, Kathrin; Ihl, Christoph; … - 2017

Persistent link: https://www.econbiz.de/10011634287