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~person:"C̆aić, Martina"
~person:"Kotler, Philip"
~subject:"Business ethics"
~subject:"Wirtschaftsethik"
~type_genre:"Aufsatz im Buch"
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THE INVENTORY SCHEME FOR AUSTR...
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Does marketing need reform? : fresh perspectives on the future
1
The SAGE handbook of marketing ethics
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ECONIS (ZBW)
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Ethical lapses of marketers
Kotler, Philip
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 153-157)
.
2006
Persistent link: https://www.econbiz.de/10003430294
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An interdisciplinary view of
marketing
ethics
Mahr, Dominik
;
C̆aić, Martina
- In:
The SAGE handbook of marketing ethics
,
(pp. 58-73)
.
2021
Persistent link: https://www.econbiz.de/10012304705
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