BRÄNNBACK, MALIN; CARSRUD, ALAN; RENKO, MAIJA - In: Journal of Enterprising Culture (JEC) 15 (2007) 01, pp. 79-100
Purpose: The purpose of this research paper is to explore what constitutes being "born global." We approach the born global phenomenon by applying ideas presented in existing international entrepreneurship, business, and marketing literatures. In addition, the paper illustrates how market...