Critical innovation characteristics influencing the acceptability of a new pharmaceutical product format
Year of publication: |
2007
|
---|---|
Authors: | Jaakkola, Elina ; Renko, Maija |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 23.2007, 3/4, p. 327-346
|
Subject: | Innovation | Arzneimittel | Pharmaceuticals | Konsumentenverhalten | Consumer behaviour |
-
Forecasting new product trial with analogous series
Wright, Malcom J., (2015)
-
A dynamic competitive forecasting model incorporating dyadic decision making
Ding, Min, (2008)
-
Preference of analgesic drug for pain control following extraction of teeth : a retrospective study
Karthikeyan, Harippriya, (2020)
- More ...
-
Jaakkola, Elina, (2007)
-
Jaakkola, Elina, (2009)
-
Jaakkola, Elina, (2007)
- More ...