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Types, sources and frequency of use of formalised marketing information as a catalyst of SME growth
Cacciolatti, Luca A.; Fearne, Andrew P.; Ihua, Bellema … - In: Journal of strategic management education : JSME 8 (2012) 1, pp. 3-26
Persistent link: https://www.econbiz.de/10009790851
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Marketing intelligence in SMEs : implications for the industry and policy makers
Cacciolatti, Luca A.; Fearne, Andrew P. - In: Marketing intelligence & planning 31 (2013) 1, pp. 4-26
Persistent link: https://www.econbiz.de/10009722465
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Types, sources and frequency of use of formalised marketing information as a catalyst of SME growth
Cacciolatti, Luca A.; Fearne, Andrew; Ihua, Bellema Ugwushi - In: Journal of strategic management education : JSME 8 (2012) 1, pp. 3-26
Persistent link: https://www.econbiz.de/10010185318