Woodside, Arch; Gupta, Samir; Cadeaux, Jack - In: Journal of Business & Industrial Marketing 19 (2004) 1, pp. 23-38
The Internet and its commercial applications in electronic commerce, particularly new ventures like B2B e‐markets, are experiencing a volatile introduction to the business environment. Businesses are restructuring and forming networks in an effort to accommodate and use this new phenomenon to...