The Internet and its commercial applications in electronic commerce, particularly new ventures like B2B e‐markets, are experiencing a volatile introduction to the business environment. Businesses are restructuring and forming networks in an effort to accommodate and use this new phenomenon to...

Little research exists regarding the diffusionof processes associated with business-to-business (B2B) e-markets.Thispaper examines the mapping of participant behavior in the distribution processconnected to B2B e-markets.Background information regarding the behaviorsof startup B2B ventures is...