Diffusion process models and strategic performance theory for new B2B electronic ventures
Year of publication: |
2004
|
---|---|
Authors: | Woodside, Arch ; Gupta, Samir ; Cadeaux, Jack |
Published in: |
Journal of Business & Industrial Marketing. - Emerald Group Publishing Limited, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 19.2004, 1, p. 23-38
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Corporate ventures | Internet | Marketing | Innovation |
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