Narrow search
Showing 1 - 8 of 8
Cover Image
Frontline employee motivation to participate in service innovation implementation
Cadwallader, Susan; Jarvis, Cheryl Burke; Bitner, Mary Jo; … - In: Journal of the Academy of Marketing Science 38 (2010) 2, pp. 219-239
Persistent link: https://www.econbiz.de/10003980624
Cover Image
Non-local or local brands? A multi-level investigation into confidence in brand origin identification and its strategic implications
Cadwallader, Susan; Jarvis, Cheryl Burke; Bitner, Mary Jo; … - In: Journal of the Academy of Marketing Science 38 (2010) 2, pp. 202-219
Persistent link: https://www.econbiz.de/10008392816
Cover Image
Editors' corner : the "work-ready" marketing graduate
Greenacre, Luke; Freeman, Lynne; Jaskari, Minna-Maarit; … - In: Journal of marketing education : JME 39 (2017) 2, pp. 67-68
Persistent link: https://www.econbiz.de/10011741538
Cover Image
Editors' corner : the "work-ready" marketing graduate : part II
Freeman, Lynne; Greenacre, Luke; Jaskari, Minna-Maarit; … - In: Journal of marketing education : JME 39 (2017) 3, pp. 131
Persistent link: https://www.econbiz.de/10011791312
Cover Image
Affinity and beyond : leveraging NASCAR's integrated supply network to drive fan equity
Cadwallader, Susan; Boyd, Tom; Thomas, Aaron - In: Journal of marketing channels : ... distribution … 19 (2012) 3, pp. 193-211
Persistent link: https://www.econbiz.de/10009578202
Cover Image
Affinity and Beyond: Leveraging NASCAR's Integrated Supply Network to Drive Fan Equity
Cadwallader, Susan; Boyd, Tom; Thomas, Aaron - In: Journal of marketing channels : ... distribution … 19 (2012) 3, pp. 193-212
Persistent link: https://www.econbiz.de/10009989741
Cover Image
Want to, need to, ought to: employee commitment to organizational change
Parish, Janet Turner; Cadwallader, Susan; Busch, Paul - In: Journal of organizational change management 21 (2008) 1, pp. 32-52
Persistent link: https://www.econbiz.de/10007918754
Cover Image
Creating New Markets Through Service Innovation - Incremental improvements in service offerings are not uncommon, but to generate new markets or reshape existing ones, executives m...
Berry, Leonard L.; Shankar, Venkatesh; Parish, Janet Turner - In: MIT sloan management review 47 (2006) 2, pp. 56-64
Persistent link: https://www.econbiz.de/10006228675