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Driving in-role and extra-role brand performance among retail frontline salespeople : antecedents and the moderating role of customer orientation
Hughes, Douglas E.; Richards, Keith A.; Calantone, Roger J. - In: Journal of retailing 95 (2019) 2, pp. 130-143
Persistent link: https://www.econbiz.de/10012102968
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Open innovation in the brand management context
Calantone, Roger J.; Nguyen, Hang T. - In: Handbook of research on new product development, (pp. 250-263). 2019
Persistent link: https://www.econbiz.de/10012125136
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Effective customer journey design : consumers' conception, measurement, and consequences
Kühnl, Christina; Jozic, Danijel; Homburg, Christian - In: Journal of the Academy of Marketing Science 47 (2019) 3, pp. 551-568
Persistent link: https://www.econbiz.de/10012107233
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Online brand community engagement : scale development and validation
Baldus, Brian J.; Voorhees, Clay; Calantone, Roger J. - In: Journal of business research : JBR 68 (2015) 5, pp. 978-985
Persistent link: https://www.econbiz.de/10010516642
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Motivators of prestige brand purchase : testing cultural (in)stability of measures over time across the United States, Poland, and South Korea
Sung, Eunyoung Christine; Calantone, Roger J.; … - In: Journal of international consumer marketing 32 (2020) 1, pp. 15-32
Persistent link: https://www.econbiz.de/10012200797
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Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.; Zhang, Yufei; Calantone, Roger J. - In: International journal of research in marketing : IJRM ; … 35 (2018) 1, pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
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Identity change vs. strategy change : the effects of rebranding announcements on stock returns
Zhao, Yanhui; Calantone, Roger J.; Voorhees, Clay M. - In: Journal of the Academy of Marketing Science 46 (2018) 5, pp. 795-812
Persistent link: https://www.econbiz.de/10011924764
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Talented people and strong brands : the contribution of human capital and brand equity to firm value
Vomberg, Arnd; Homburg, Christian; Bornemann, Torsten - In: Strategic management journal 36 (2015) 13, pp. 2122-2131
Persistent link: https://www.econbiz.de/10011404034
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Strategische Markenführung in dynamischer Umwelt
Homburg, Christian; Schäfer, Heiko - In: Erfolgsfaktor Marke : neue Strategien des Markenmanagements, (pp. 157-173). 2001
Persistent link: https://www.econbiz.de/10001572308
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Von Robotern und Emotionen
Homburg, Christian; Schmitt, Jens - In: Harvard-Business-Manager : das Wissen der Besten 32 (2010) 9, pp. 6-9
Persistent link: https://www.econbiz.de/10008648312