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~person:"Calantone, Roger J."
~person:"McCarthy, Edmund Jerome"
~source:"econis"
~subject:"USA"
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Calantone, Roger J.
McCarthy, Edmund Jerome
Kotler, Philip
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13
Connor, John Murray
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Bhuyan, Sanjib
11
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The journal of product innovation management : an international publication of the Product Development & Management Association
3
Industrial marketing management : the international journal for industrial and high-tech firms
1
Marketing and the common good : essays from Notre Dame on societal impact
1
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Whether to integrate R&D and
marketing
: the effect of firm competence
Rubera, Gaia
;
Ordanini, Andrea
;
Calantone, Roger J.
- In:
The journal of product innovation management : an …
29
(
2012
)
5
,
pp. 766-783
Persistent link: https://www.econbiz.de/10009624545
Saved in:
2
Basic
marketing
: a
marketing
strategy planning approach
Perreault, William D.
;
Cannon, Joseph P.
;
McCarthy, …
-
2009
-
17. ed., internat. ed
Persistent link: https://www.econbiz.de/10003739857
Saved in:
3
Basic
marketing
: a global-managerial approach
Cannon, Joseph P.
;
Perreault, William D.
;
McCarthy, …
-
2008
-
16. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003348494
Saved in:
4
An integrated
marketing
capability benchmarking approach to dealer performance through parametric and nonparametric analyses
Akdeniz, M. Billur
;
Gonzalez-Padron, Tracy
;
Calantone, …
- In:
Industrial marketing management : the international …
39
(
2010
)
1
,
pp. 150-160
Persistent link: https://www.econbiz.de/10003962941
Saved in:
5
Social issues of
marketing
in the American economy
Furuhashi, Y. Hugh
;
McCarthy, Edmund Jerome
- In:
Marketing and the common good : essays from Notre Dame …
,
(pp. 93-101)
.
2014
Persistent link: https://www.econbiz.de/10009774186
Saved in:
6
When should RD&E and
marketing
collaborate? : the moderating role of exploration-exploitation and environmental uncertainty
Calantone, Roger J.
;
Rubera, Gaia
- In:
The journal of product innovation management : an …
29
(
2012
)
1
,
pp. 144-157
Persistent link: https://www.econbiz.de/10009411886
Saved in:
7
Signaling quality : an examination of the effects of
marketing
and nonmarketing-controlled singals on perceptions of automotive brand quality
Akdeniz, M. Billur
;
Calantone, Roger J.
;
Voorhees, Clay M.
- In:
The journal of product innovation management : an …
31
(
2014
)
4
,
pp. 728-743
Persistent link: https://www.econbiz.de/10010375906
Saved in:
8
Basic
marketing
: a global-managerial approach
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2005
-
15. ed., internat. ed
Persistent link: https://www.econbiz.de/10001950109
Saved in:
9
Basic
marketing
: a
marketing
strategy planning approach
Perreault, William D.
-
2011
-
18. ed., international student ed.
Persistent link: https://www.econbiz.de/10013469418
Saved in:
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