Kolbe, Diana; Frasquet, Marta; Calderon, Haydee - In: Multinational Business Review 30 (2021) 2, pp. 289-312
Purpose: This study aims to extend the existing base of knowledge of proactive and reactive market orientation and innovation capability by testing their impact on the export performance of emerging-market small- and medium-sized enterprises (SMEs) in a Latin American context....