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Determinants of brand equity in cultural organizations : the case of an art exhibition

Camarero Izquierdo, Carmen; Garrido Samaniego, María José - In: The service industries journal 32 (2012) 9, pp. 1527-1549

Persistent link: https://www.econbiz.de/10009580104

Learning and relationship orientation : an empirical examination in European museums

Garrido Samaniego, María José; Camarero Izquierdo, Carmen - In: International journal of nonprofit & voluntary sector … 19 (2014) 2, pp. 92-109

Persistent link: https://www.econbiz.de/10010520424

Efficiency of web communicatin strategies : the case of art museums

Camarero Izquierdo, Carmen; Garrido Samaniego, María José - In: International journal of arts management 18 (2016) 2, pp. 42-62

Persistent link: https://www.econbiz.de/10011457756

What to do after visiting a museum? : from post-consumption evaluation to intensification and online content generation

Antón, Carmen; Camarero Izquierdo, Carmen; Garrido … - In: Journal of travel research : a quarterly publication of … 58 (2019) 6, pp. 1052-1063

Persistent link: https://www.econbiz.de/10012050716

The mixed effects of organization’s and manager’s social capital : evidence from the case of museums

Camarero Izquierdo, Carmen; Garrido Samaniego, María José - In: Journal of management & organization : JMO 26 (2020) 4, pp. 601-624

Persistent link: https://www.econbiz.de/10012244432

Relationship marketing in museums : influence of managers and mode of governance

Camarero Izquierdo, Carmen; Garrido Samaniego, María José - In: Public management review 21 (2019) 10, pp. 1369-1396

Persistent link: https://www.econbiz.de/10012178870

Does it pay off for museums to foster creativity? : the complementary effect of innovative visitor experiences

Camarero Izquierdo, Carmen; Garrido Samaniego, María José - In: Journal of travel and tourism marketing 36 (2019) 2, pp. 144-158

Persistent link: https://www.econbiz.de/10012179383

Social and financial signalling to increase fundraising revenue in museums

Camarero Izquierdo, Carmen; Garrido Samaniego, María José - In: Journal of nonprofit & public sector marketing 35 (2023) 2, pp. 144-164

Persistent link: https://www.econbiz.de/10014234444

How alternative marketing strategies impact the performance of Spanish museums

Camarero Izquierdo, Carmen; José Garrido Samaniego, María - In: Journal of Management Development 26 (2007) 9, pp. 809-831

empirical analysis of 182 Spanish museums was conducted. Findings – The study reveals that social effectiveness relates highly … market orientation for museums and cultural organizations, few empirical analyses have been developed until now. …

Persistent link: https://www.econbiz.de/10014882530