The latest advances in digital technologies have changed the way companies communicate with their stakeholders. This chapter explores the businesses’ usage of digital communication channels. It focuses on their utilization of social media for marketing and promotion of products, corporate...

The latest advances in digital technologies have changed the way companies communicate with their stakeholders. This chapter explores the businesses’ usage of digital communication channels. It focuses on their utilization of social media for marketing and promotion of products, corporate...

Today's corporations are increasingly implementing responsible behaviours as they pursue profit-making activities. A thorough literature review suggests that there is a link between corporate social responsibility (CSR) or corporate social performance (CSP) and financial performance. In...

This contribution provides a broad overview of the corporate social responsibility (CSR) terminology and its emerging constructs. It presents the business case for CSR. The researcher sheds light on the theoretical underpinnings relating to the CSR agenda, including Corporate Citizenship...

In 2002, thirty-four chief executives of the world’s largest multinational corporations signed a document during the World Economic Forum (WEF) entitled, ‘Global Corporate Citizenship: The Leadership Challenge for CEOs and Boards’. These included Coca-Cola, Deutsche Bank, Diageo, Merck &...

A number of articles are increasingly raising awareness on the different uses of artificial intelligence (AI) technologies for customers and businesses. Many authors discuss about their benefits and possible challenges. However, for the time being, there is still limited research focused on AI...

The term corporate citizenship is typically used to describe corporations in their socio-political role. It recognizes that corporations are involved in social activity beyond mere financial activities and carry obligations to contribute to the social well-being of a society. As the term...

This book provides a concise and authoritative guide to corporate social responsibility (CSR) and related paradigms, including environmental responsibility, corporate sustainability and responsibility, creating shared value, strategic CSR, stakeholder engagement, corporate citizenship, business...

There are win win opportunities for big businesses and policy-makers as they nurture human capital with the right knowledge, skills and competences. A thorough literature review suggests that there is a rationale for corporations to collaborate with national governments and other stakeholders in...