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Camilleri, Mark Anthony - 2018

Promotion is one of the four major elements of the marketing mix. Therefore, an integrated marketing communications … marketing strategy. Different promotional tools could foster an increased awareness of a company's products or services, inform … that the marketing managers must consider the 6Ms (including the market, the mission, the message, the media, money and …

Persistent link: https://www.econbiz.de/10012907538

Corporate Communication Through Social Networks : The Identification of the Key Dimensions for Dialogic Communication

Capriotti, Paul; Zeler, Ileana; Camilleri, Mark Anthony - 2021

Web 2.0 and the social networks have changed how organizations interact with their publics. They enable organizations to engage in symmetric dialogic communications with individuals. Various organizations are increasingly using different social media to enhance their visibility and relationships...

Persistent link: https://www.econbiz.de/10014352266

Higher Education Marketing Communications in the Digital Era

Camilleri, Mark Anthony - 2020

This chapter examines the global marketing environment of today's higher education institutions (HEIs). (Semi … recruiting domestic and international students. In this light, this contribution deliberates on contemporary integrated marketing … meaningful research in global markets. Moreover, it reports on how HEIs' marketing endeavours will be able to forge fruitful and …

Persistent link: https://www.econbiz.de/10012843674

The Customers’ Brand Identification with Luxury Hotels : A Social Identity Perspective

Camilleri, Mark Anthony - 2019

measures in marketing sciences. This study has supported the scales' content validity. A two-step structural equation modelling …

Persistent link: https://www.econbiz.de/10012892026

The Corporate Governance Reporting in the European Union

Camilleri, Mark Anthony - 2018

The latest European Union's (EU) guiding policies are encouraging big businesses and state-owned organisations to disclose their environmental, social and governance (ESG) performance. Many European member states have transposed the EU's directive 2014/95/EU on non-financial reporting. This...

Persistent link: https://www.econbiz.de/10012912214

The Small Businesses’ Responsible Entrepreneurship and Their Stakeholder Engagement Through Digital Media

Camilleri, Mark Anthony - 2018

This research explored the small and medium-sized enterprises (SMEs) owner-managers' attitudes toward digital media and stakeholder engagement. Its research methodology integrated measures from the technological acceptance model, the pace of technological innovation and corporate social...

Persistent link: https://www.econbiz.de/10012912826

Unleashing Corporate Social Responsibility Communication for Small Businesses in the Digital Era

Camilleri, Mark Anthony - 2018

Businesses are increasingly embracing the dynamics of digital technologies, as they communicate with interested parties about their responsible initiatives through corporate websites, social media platforms and other interactive channels. Therefore, a quantitative study involving 202...

Persistent link: https://www.econbiz.de/10012914511

Theoretical Insights on Integrated Reporting : The Inclusion of Non-Financial Capitals in Corporate Disclosures

Camilleri, Mark Anthony - 2018

PurposeCorporations and large entities are increasingly disclosing material information on their financial and non-financial capitals in integrated reports (IR). The rationale behind their IR is to improve their legitimacy with institutions and stakeholders, as they are expected to communicate...

Persistent link: https://www.econbiz.de/10012914518

The Use of Data-Driven Technologies for Customer-Centric Marketing

Camilleri, Mark Anthony - 2019

implies that the data-driven technologies are facilitating the businesses' customer-centric marketing …

Persistent link: https://www.econbiz.de/10012871207

Responsible Tourism that Creates Shared Value Among Stakeholders

Camilleri, Mark Anthony - 2016

This paper maintains that responsible tourism practices can be re-conceived strategically to confer competitive advantage. It looks at the extant literature surrounding the notions of “responsible tourism” and “shared value”. A qualitative research involved in-depth, semi-structured...

Persistent link: https://www.econbiz.de/10012978432