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Corporate Communication Through Social Networks : The Identification of the Key Dimensions for Dialogic Communication

Capriotti, Paul; Zeler, Ileana; Camilleri, Mark Anthony - 2021

Web 2.0 and the social networks have changed how organizations interact with their publics. They enable organizations to engage in symmetric dialogic communications with individuals. Various organizations are increasingly using different social media to enhance their visibility and relationships...

Persistent link: https://www.econbiz.de/10014352266

Higher Education Marketing Communications in the Digital Era

Camilleri, Mark Anthony - 2020

This chapter examines the global marketing environment of today's higher education institutions (HEIs). (Semi) Autonomous HEIs and business schools are increasingly behaving like for-profit organisations as they seek new opportunities and resources to prioritise revenue creation. Therefore, they...

Persistent link: https://www.econbiz.de/10012843674

The Customers’ Brand Identification with Luxury Hotels : A Social Identity Perspective

Camilleri, Mark Anthony - 2019

This study relies on the social identity perspective to explore the relationships between the consumer-brand identification (CBI) construct and the customers' satisfaction, commitment, trust and loyalty toward hospitality brands. The methodology included a confirmatory factor analysis (CFA) that...

Persistent link: https://www.econbiz.de/10012892026

The Corporate Governance Reporting in the European Union

Camilleri, Mark Anthony - 2018

The latest European Union's (EU) guiding policies are encouraging big businesses and state-owned organisations to disclose their environmental, social and governance (ESG) performance. Many European member states have transposed the EU's directive 2014/95/EU on non-financial reporting. This...

Persistent link: https://www.econbiz.de/10012912214

The Small Businesses’ Responsible Entrepreneurship and Their Stakeholder Engagement Through Digital Media

Camilleri, Mark Anthony - 2018

This research explored the small and medium-sized enterprises (SMEs) owner-managers' attitudes toward digital media and … perceiving the usefulness of digital media to engage with marketplace stakeholders. Whilst, a stepwise regression analysis … usefulness of digital media for communication purposes. The results also revealed that young owner-managers from the larger …

Persistent link: https://www.econbiz.de/10012912826

Unleashing Corporate Social Responsibility Communication for Small Businesses in the Digital Era

Camilleri, Mark Anthony - 2018

Businesses are increasingly embracing the dynamics of digital technologies, as they communicate with interested parties … digital media. The research methodology involved the integration of previously tried and tested measurement tools from the … understand the rationale for using digital media to communicate with stakeholders on the organization's responsible behaviors …

Persistent link: https://www.econbiz.de/10012914511

Theoretical Insights on Integrated Reporting : The Inclusion of Non-Financial Capitals in Corporate Disclosures

Camilleri, Mark Anthony - 2018

PurposeCorporations and large entities are increasingly disclosing material information on their financial and non-financial capitals in integrated reports (IR). The rationale behind their IR is to improve their legitimacy with institutions and stakeholders, as they are expected to communicate...

Persistent link: https://www.econbiz.de/10012914518

The Use of Data-Driven Technologies for Customer-Centric Marketing

Camilleri, Mark Anthony - 2019

The latest technologies are shifting how businesses capture, analyse and distribute data from the individual users' online activity. Therefore, this contribution critically reviews the latest developments on big data analytics and programmatic advertising. Moreover, it sheds light on the use of...

Persistent link: https://www.econbiz.de/10012871207

Responsible Tourism that Creates Shared Value Among Stakeholders

Camilleri, Mark Anthony - 2016

This paper maintains that responsible tourism practices can be re-conceived strategically to confer competitive advantage. It looks at the extant literature surrounding the notions of “responsible tourism” and “shared value”. A qualitative research involved in-depth, semi-structured...

Persistent link: https://www.econbiz.de/10012978432

The Consumers’ Interactive Engagement and Their Behavioural Intention to Purchase Tourism Products

Camilleri, Mark Anthony - 2017

intention to purchase through the digital media was mostly determined by their interactive engagement, behavioural control and …

Persistent link: https://www.econbiz.de/10012941334