The Consumers’ Interactive Engagement and Their Behavioural Intention to Purchase Tourism Products

This research analyses the determinants of the customers' intentions to purchase travel online, by proposing an integrated model that is based on the Theory of Planned Behaviour and an attitudinal measure for interactive engagement with travel search engines. Several studies have already suggested that the consumers' attitude towards online shopping positively influences their intention to purchase online travel products. A sample of 708 online users indicated that their behavioural intention to purchase through the digital media was mostly determined by their interactive engagement, behavioural control and subjective norm

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Year of publication:	2017
Authors:	Camilleri, Mark Anthony
Publisher:	[2017]: [S.l.] : SSRN
Subject:	Konsumentenverhalten \| Consumer behaviour \| Tourismuswirtschaft \| Tourism industry \| Verbrauchereinstellung \| Consumer attitudes

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Extent:	1 Online-Ressource (10 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Camilleri, M.A. (2017). The Consumers’ Interactive Engagement and Their Behavioural Intention to Purchase Tourism Products. In Taheri, B. & Hosany, S. (Eds.) Academy of Marketing: Tourism Marketing Special Interest Group (SIG) Consumer Engagement in the Tourism Industry: New Trends and Implications Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 1, 2017 erstellt
Classification:	M1 - Business Administration ; M3 - Marketing and Advertising ; M10 - Business Administration. General ; M31 - Marketing ; M37 - Advertising
Source:	ECONIS - Online Catalogue of the ZBW

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